Brightcove/ Metastories

Interesting . . . I know, like and work w/ both companies -- Lightningcast is providing the ad tech for Brightcove's Reuters and AOL deals and same for Metastories at Scripps and National Geographic. Maybe Brightcove is filling a specific technology gap -- although I would have guessed that the Metastories publishing capabilities were a core competency of Brightcove -- or maybe its more of a customer acquisition or both.