Media Companies Looking for Tech Solutions that Transverse Digital Media

An interesting development in the discussions I’ve had with senior media company executives is the intense interest in my company’s product roadmap with a specific eye to the advanced media landscape of the future. Even though it’s the problem at hand, they’re not looking for just a “broadband” solution. They are looking for technology partners that recognize the new realities of their businesses. They’re looking for partners that approach broadband as just the beginning in a new, platform-device-delivery-playback-agnostic world where their media is accessible by consumers in a myriad of new ways and where addressable, two-way advertising is the base case. They recognize that the current approach of having a different technology for each environment -- broadcast (SeaChange), Internet (Doubleclick) etc. will not serve their needs in the new media world we’re entering. A terrific development imo.