Mobile Video Advertising
I’m the first to acknowledge that mobile video advertising is a currently a very small market. But mobile video is exploding and as that happens the advertising opportunity will closely follow. Sprint, Verizon, Qualcomm, Nokia, and just about everyone else in mobile is betting big on mobile video (both real-time mobile TV and on-demand clips). As the competition heats up, as the product gets better frame rates, as subscriber penetration grows, as users look for other ways to pay for it beyond the current $15-20 per month fees, we’ll see hybrid models appear and not long after pure ad supported models. Mobile video is expected to be a $27 billion global market by 2010 – I’ll just take a small slice for leading in mobile video advertising technology and be very happy, thanks.
posted by Tom MacIsaac at 4:48 PM
14 Comments:
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One can already see how powerful the mobile video advertising industry has become.
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