Living.com

The new Scripps Networks site Living.com is a milestone on the Video Internet. No one is doing more interesting things than Channing Dawson’s emerging media group at Scripps. We’re just happy to be part of the plumbing. For Living, Lightningcast provides dynamic video ad insertion into the video streams w/ synchronized graphical advertising. Beyond our market-leading broadband video ad solution, Lightningcast introduces targeted, audited in-stream video advertising capabilities for advanced VOD and IPG navigation tools that organize content into “palettes” and “regions” with the ability to target to a palette or region or transitional area as well as to manage a branded “showcase” of long-form video advertisements like the GM showcase in the Living site. Here’s the link to a New York Times article about Living.