Instream

Lightningcast announces Instream, the first integrated video ad network.

The first in-stream video ad network is another milestone on the Video Internet. We’re solving a problem the solution to which will float all boats. There’s an overall inventory shortage. Instream will help. New advertising entrants need a broader range of CPM to buy. Instream will help. New niche broadcasters need a way to make money on their investment in new programming end points on the video Internet. AOL, Google, Yahoo, MSN and others want to aggregate and create one-stop-shopping for content. Some publishers will want that, some consumers will want that. Others won’t. We finance the end points that will bring content to those users who prefer to go directly to the long tail.

Living.com

The new Scripps Networks site Living.com is a milestone on the Video Internet. No one is doing more interesting things than Channing Dawson’s emerging media group at Scripps. We’re just happy to be part of the plumbing. For Living, Lightningcast provides dynamic video ad insertion into the video streams w/ synchronized graphical advertising. Beyond our market-leading broadband video ad solution, Lightningcast introduces targeted, audited in-stream video advertising capabilities for advanced VOD and IPG navigation tools that organize content into “palettes” and “regions” with the ability to target to a palette or region or transitional area as well as to manage a branded “showcase” of long-form video advertisements like the GM showcase in the Living site. Here’s the link to a New York Times article about Living.