Mobile Video Advertising

I’m the first to acknowledge that mobile video advertising is a currently a very small market. But mobile video is exploding and as that happens the advertising opportunity will closely follow. Sprint, Verizon, Qualcomm, Nokia, and just about everyone else in mobile is betting big on mobile video (both real-time mobile TV and on-demand clips). As the competition heats up, as the product gets better frame rates, as subscriber penetration grows, as users look for other ways to pay for it beyond the current $15-20 per month fees, we’ll see hybrid models appear and not long after pure ad supported models. Mobile video is expected to be a $27 billion global market by 2010 – I’ll just take a small slice for leading in mobile video advertising technology and be very happy, thanks.

Media Companies Looking for Tech Solutions that Transverse Digital Media

An interesting development in the discussions I’ve had with senior media company executives is the intense interest in my company’s product roadmap with a specific eye to the advanced media landscape of the future. Even though it’s the problem at hand, they’re not looking for just a “broadband” solution. They are looking for technology partners that recognize the new realities of their businesses. They’re looking for partners that approach broadband as just the beginning in a new, platform-device-delivery-playback-agnostic world where their media is accessible by consumers in a myriad of new ways and where addressable, two-way advertising is the base case. They recognize that the current approach of having a different technology for each environment -- broadcast (SeaChange), Internet (Doubleclick) etc. will not serve their needs in the new media world we’re entering. A terrific development imo.